Monthly Archives: June 2008

The Generator

I can proudly say that I am now a Virtual Member of the UNITEC Business Incubator. 

Access to business workshops and coaching as well as a rich network of designers and business people is a great advantage for starting up my business while working full time. 

The two day Start Up Business course run at WE (Waitakere Enterprise) with Gosling Chapman, proved to be a turning point for my personal and business development.  I was able to set short, medium and long terms goals that are realistic but full of potential.  Barbara Joy, the business coach was inspirational and got me motivated to pursue my business dreams.  I now have business cards for Rekindle and an action plan to get me to the next stage. 

“The Generator was designed to try to find these naturally creative business people and nurture their commercial know-how. Certainly, designers are particularly well placed to develop entrepreneurial skills. They are by definition creative thinkers who in their training often think about and work with the products of business – consumer goods, engineering products, buildings, communications, graphics, etc. They come to the business table from a different angle to most business students in that they come from the creative side, but that’s all to the good, because creativity has never been more important in business than it is today. A designer with a good head for business is very likely to make a good business person, especially capable of generating powerful new product and service concepts and business ideas. It is clear that the Generator has provided a useful model for helping young design entrepreneurs, and has further highlighted the benefits that accrue to design students if they are exposed early and in an engaging way to business training.”

– Roger Bateman Director of the UNITEC Creative Business Incubator. For more info visit